O.Plus

Designing Out of the Box

For a long time now, product imagery on
Online Stores have been boxed in.

Product images on eCommerce Websites are often 'boxed in'.

By unboxing the design, we're able to enlarge the product, have it take centrestage, and draw more of a User's attention to it.

We harnessed Browser-supported blurs and scaling to achieve the following mouseover lens effect on product images.

No two shoppers are the same. The new design enables Users to browse products in a way they love - List or Grid.

Appeals to Shoppers hoping to see more at a glance.

Appeals to minimalist 'one thing at a time' Shoppers.

The more consumers understand the story behind a brand and what a brand stands for, the more they're able to connect with the brand.

Featured front and centre on the Landing page, O+'s video is the perfect embodiment of this.